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MailChimp Review

MailChimp Pros

  • Offers flexible and easy-to-use templates and email editor (scored 5 out of 5 stars for Email Creation)
  • Has an easy-to-use system for adding and managing contacts (scored 5 out of 5 stars for Contact Management)
  • Offers comprehensive reports analyzing subscriber actions (scored 5 out of 5 stars for Analyzing Reports)
  • Templates offered are incredibly flexible
  • Allows unsubscribers to fill out feedback form
  • Allows you to create an A/B test campaign
  • Pricing by number of emails and by number of contacts is available
  • Offers Google Analytics integration

MailChimp Cons

  • Does not have telephone customer support

Best For

Users who want A/B testing (ability to send split-test campaigns) and advanced features, such as social stats, co-branding, and inbox inspections

MailChimp Conclusion

MailChimp received an overall star rating of 23 out of 25. MailChimp makes email creation and contact management a breeze and offers great reporting tools, but they lost a couple of points for their lack of phone support or human reviews of emails to be sent. Even with those two drawbacks, MailChimp's frequent updates and extensive partner integrations make them a top choice.

MailChimp review MailChimp: Email Creation

MailChimp received 5 out of 5 stars for Email Creation. They allow you to host an unlimited number of images, and their image editor lets you copy and paste new images for custom manipulation. MailChimp offers 319 templates, which exceeds our Industry Benchmark. We  found these templates to be very flexible during editing, and they allow for the replacement of stock images as well as the creation of up to three columns per page. MailChimp offers point-and-click WYSIWYG editing. A WYSIWYG (What You See Is What You Get) editor enables you to easily edit your email campaign while seeing what it will look like to your readers. Their editor also allows you to drag and drop images or contact blocks. A plus for MailChimp is that it integrates with social networking sites such as Twitter, Facebook, LinkedIn, MySpace, and Flickr allowing you to maximize your marketing outreach. There are also iPhone and Android applications so you always have MailChimp at your fingertips.

MailChimp review MailChimp: Contact Management

MailChimp received 5 out of 5 stars for Contact Management. MailChimp offers a variety of ways in which to import contacts, such as direct contact importation from Excel and Salesforce. We found the management of these contacts to be very simple. They provide autoresponders, as well as automatically removing unsubscribes and bounces. Additionally, MailChimp is one of the few providers under review to allow unsubscribers to provide feedback to the user as to why they unsubscribed.

MailChimp review MailChimp: Email Deliverability

MailChimp received 4 out of 5 stars for Email Deliverability. They successfully delivered our test emails to 100% of recipients while correctly reporting bounces on bad email addresses we intentionally put in our test. MailChimp implements two spam checkers called Delivery Doctor & Inbox Inspector, which will check your email against a number of different spam criteria and let you know if there are any issues. MailChimp does not allow you to edit an email that has been scheduled to send without cancelling the send. When scheduling campaigns for immediate delivery, we were pleased to find that MailChimp delivered our messages within 1 minute. They are one of the only email marketing products under review that allows you to specifically select the time zone at which the email is to be sent or an automatic language translation of your campaign. Their only drawback is that they don't offer a human review of emails, before they are sent out to identify any spam triggers not found by their automated tools.

MailChimp review MailChimp: Analyzing Reports

MailChimp received 5 out of 5 stars for Analyzing Reports. They provide very detailed reports, giving the user statistics on opens, forwards, number of clicks, bounces, unsubscribes, top performing links, and spam reports. Under testing, we found MailChimp to accurately reflect our actions. MailChimp graphically reports these statistics online in the user's account. They also allow the user to receive reports in an email or customize a spreadsheet for export with whatever statistics they desire. You can also export a “clean” list of active subscribers into a spreadsheet in order to eliminate extraneous contacts from your records. MailChimp fully integrates its reports with Google Analytics as well as exceeds our Industry Benchmark by offering A/B split testing campaigns.

MailChimp review MailChimp: Customer Support

MailChimp received 4 out of 5 stars for Customer Support. MailChimp offers live chat and email support from 9 a.m. to 5p.m. ET Monday through Friday, but we are disappointed to note that they do not offer phone support at this time. We found their support to be rather direct and courteous while experiencing negligible wait times. MailChimp's text and video tutorials are a great alternative to learning their service by pure trial and error or through customer service correspondence. They also offer a comprehensive FAQ page.

MailChimp review MailChimp: Pricing

In lieu of a limited time free trial, MailChimp offers a free subscriber list of up to 2000 contacts and allows you to send 12,000 emails per month for as long as you wish. Their pricing is both contact and email based, meaning you can pay by number of contacts you have or by the number of emails you send per month. Among a few of their plans, a user can pay a monthly fee of $10 per month for up to 500 contacts with an unlimited number of emails and $30 a month for 1001 to 2500 contacts or $30 for 1000 emails and $60 for 2000 emails.  

MailChimp Pricing
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MailChimp Ratings
Email Marketing Reviews - 5 stars for MailChimp's Email Creation      5
Email Marketing Reviews - 5 stars for MailChimp's Contact Management      5
Email Marketing Reviews - 4 stars for MailChimp's Email Deliverability      4
Email Marketing Reviews - 5 stars for MailChimp's Analyzing Reports      5
Email Marketing Reviews - 4 stars for MailChimp's Customer Support      4
Overall Score 23 / 25
MailChimp Features
WYSIWYG editor
Import from CSV, TXT, cut & paste, Salesforce
Opens, forwards, clicks, bounces, unsubscribes, top performing links, spam reports, graphs, top performing email lists, benchmarks available to rate performance of your email campaign compared to other companies
Email and live chat (M-F 9a-5p ET)
Free with paid account