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iContact Review

iContact Pros

  • Offers helpful and thorough customer support (scored 5 out of 5 stars for Customer Support)

iContact Cons

  • Doesn't offer free removal of logo from emails

Best For

Users who want to integrate their email marketing with third-party applications, such as Drupal, Appointment-Plus, and WordPress

iContact Conclusion

iContact received a star rating of 21 out of 25. They scored high for Customer Support because their staff was very responsive and helpful. While they are lacking a few features, including integration with Google Analytics and the free removal of their logo from emails, we found their Contact Management to be efficient since they allow you to directly import contacts from Outlook. Their Email Deliverability also scored fairly high due to the high percentage of emails that went through and their spam checking tool.

iContact review iContact: Email Creation

iContact received a 4 out of 5 rating for their email creation. They provide 5 MB of image hosting space, which is within our Industry Benchmark range, and they also allow you to edit custom images. iContact offers over 500 templates, which we found to be moderately flexible. You are also able to edit and replace the images on the template. The provided templates include up to 3 columns. They also have a WYSIWYG editor, which allows you to edit your email and see exactly what your reader will see. iContact allows you to drag and drop both images and content blocks. They offer to remove their logo from your emails but at a 10% monthly price premium. iContact also includes some extra features, including the ability to put a link in your email to Facebook, Twitter, Google+, and LinkedIn, and an iPhone and Android application for accessing your account, scheduling messages, and stat checking.

iContact review iContact: Contact Management

iContact’s received 4 out of 5 stars for Contact Management. Customers can import contacts through Excel, Outlook, and Salesforce as a CSV file. However, you are not able to import contacts from email accounts. We found that their contact management was easy to use with the use of their autoresponder feature and the automatic removal of bounces and unsubscribes.

iContact review iContact: Email Deliverability

iContact received 4 out of 5 star rating for their email deliverability. One hundred percent of the emails we sent went through in our test. They do not allow you to edit an email that has been scheduled to send without having to cancel the send. When you choose to send the email immediately, it takes about one minute for it send.

iContact review iContact: Analyzing Reports

iContact’s score for Analyzing Reports is 4 out of 5 stars. Their reports display the number of opens, unsubscribes, forwards, clicks, and spam reports, but they do not include the number of bounces or top performing links. In our test, we found that the reports accurately reflected user actions. You cannot receive reports in an email, but reports can be displayed in graphs and be exported into a spreadsheet. iContact allows you to export a clean list that does not include bounces or unsubscribes. iContact does not have an automatic A/B testing feature, but you can manually develop an A/B test by segmenting your contact list. Their reports do not integrate with Google Analytics.

iContact review iContact: Customer Support

Their star rating for Customer Support is 5 out of 5 stars. They offer phone and live chat support from 4 a.m. to 10 p.m. ET Monday through Friday and email support is available 24/7. We found their live chat to be very helpful and informative with no wait time. iContact offers both text and video tutorials but no FAQ section.

iContact review iContact: Pricing

iContact's free plan includes 100 contacts for an indefinite period of time for up to 400 emails per month.  This free service has fewer features than their paid accounts. You can also get a free 30-day trial to try out their paid service. Their pricing is contact based and includes 500 contacts per month for $14, 1000 contacts for $19, and 2500 contacts for $29. Contact based pricing is advantageous if you intend to send more than one email per month to the same list of contacts.

iContact Pricing
Visit for more prices
iContact Ratings
Email Marketing Reviews - 4 stars for iContact's Email Creation      4
Email Marketing Reviews - 4 stars for iContact's Contact Management      4
Email Marketing Reviews - 4 stars for iContact's Email Deliverability      4
Email Marketing Reviews - 4 stars for iContact's Analyzing Reports      4
Email Marketing Reviews - 5 stars for iContact's Customer Support      5
Overall Score 21 / 25
iContact Features
WYSIWYG editor
Import from CSV file, cut & paste, Salesforce
Opens, clicks, forwards, unsubscribes, spam reports, graphs
Phone, live chat (M-F 4a-10p ET), email (24/7)
High Quality
5 MB
10% monthly price premium