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Build Your eNewsletter Email List

Submitted by admin on Fri, 09/24/2010 - 09:34

To grow your small business in today’s online-dominated environment you will need an amazing eNewsletter. Creating an eNewsletter is easy with online email marketing companies offering low-cost services. The more difficult part of effective email marketing—once you’ve crafted a catchy newsletter, of course—is building your email list.

Read below for easy steps to take to make sure your eNewsletter business email list is maximized for the most open clicks.

Learn more about email marketing tools.

eNewsletter Marketing Tips

Apple's signup form consists of just an email address.

Make signing up easy.

Make it easy for readers to recieve your newsletter through their email account. Don’t request too much information—the more you ask for, the less likely customers are willing to sign up. Just ask for their names and email addresses. Once they’ve signed up, you can ask for more information if you want to segment your eNewsletters according to specific demographics.

VerticalResponse includes its signup form in the footer, so that it shows up on every page

Make your subscription form easy to find.

Make sure your eNewsletter subscription form is easy to find on your website. If it makes sense to add this to every page of your website without it creating a ton of clutter, feel free to do so. You can even add a form at the end of popular articles in addition to having one at the top of the page.

Learn more about Vertical Response and compare other email marketing providers. 

Adobe publishes past newsletter editions for interested readers.

Create an archive.

Let potential subscribers can see previous eNewsletters in order to decide if they want to sign up.

Ben and Jerry's includes a link to their Privacy Statement on their signup form

Be clear about your intentions.

State your Privacy Policy on your site. No one will want to subscribe to your eNewsletter if they think their personal information might be published, so let them know by providing a policy page that clearly outlines you won’t share their information with others.

Check out our comparison grid of popular email marketing services to find the tool that fits your needs.

Campaign Monitor has their newsletter signup form on their Facebook page.  They even have an article on how-to add it to your own Facebook page.

Utilize Social Media.

Integrate your eNewsletter sign-up forms with your social networks, such as Facebook and Twitter.


Follow best practices.

Make sure you don’t SPAM readers. Obtain their email addresses legally. Don’t buy solicited lists.

Chili's rewards new subscribers with free chips and queso.

Reward your eNewsletter subscribers.

You can offer an opt-in bonus for those who sign up for your emails, but you can also reward those who respond in some way—such as answering a poll or providing testimonials. Appreciated subscribers will want to stick with you—and your eNewsletters.


37Signals has a blog that complements its newsletter marketing strategies.

Blog frequently.

This helps to build a community with potential clients, along with complementing your email marketing strategies.  You can also post comments on others’ blogs that link back to your site.

Although "useful" is subective, most people who subscribe to Groupon's daily newsletter find it "useful" b/c it has heavy discounts to local, usually popular, vendors.

Publish useful content.

The No. 1 way to build a larger eNewsletter list is through publishing useful content. No one is going to want to sign up for your eNewsletters if you don’t provide them with unique and worthwhile content. Don’t send out eNewsletters too often, and make sure your content is worth reading.

Read our email marketing reviews to find a service that's right for you.