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Email-Marketing-Options to Review Viability of Email Marketing iPhone Apps, Social Networking Integration and New Email Tools for Holiday Season

Submitted by admin on Wed, 02/10/2010 - 16:03

Email marketing reviews site Email-Marketing-Options.com will test and review iPhone apps, social networking integration and the latest additions and tools from top email marketing providers, gearing up for a surge of sign-ups as the holidays approach.

Austin, Texas (Vocus/PRWEB) November 20, 2009 - Email marketing has never been better. Once written-off as SPAM, email marketing software is now leveraging the power of smart phones and social networking sites to boost both targeted messaging and its own relevance within the increasingly integrated landscape of online marketing. The signs of growth are everywhere: emails have transcended inboxes and are now making their way to iPhones, Facebook and Twitter pages.

This renewed popularity is thanks to the latest wave of iPhone apps, social networking buttons and event marketing tools that have been launched by top email marketing providers within the last month. Email-Marketing-Options.com, a review site for email marketing services, has compiled a list of updates, which includes the following:

  • Constant Contact: Launched a new Event Marketing tool to set up and promote your events and manage online RSVPs. Launched new iPhone application for mobile management of email campaigns.
  • ExactTarget: Launched email marketing Twitter Integration, which allows you to automatically generate tweets based on your email newsletter content. Launched new iPhone application for mobile management of email campaigns.
  • StreamSend: Launched "Share with Friends" email marketing links, which let you share newsletters on Facebook, Twitter, MySpace and LinkedIn.
  • Delivra: Launched Social Media Tracking, which allows you to track the success of your email campaigns on social networking sites.
  • MailChimp: Launched new iPhone application for mobile management of email campaigns.

In light of the email marketing updates and additions, the research team behind Email-Marketing-Options.com plans to incorporate the new information into the existing reviews on the website, which detail pricing, features and usability of the top dozen email marketing services.

"It’s clear that email marketing is poised to have an even bigger impact this holiday season than it has in the past," says Email-Marketing-Options.com research analyst Nick Middleton. "In our reviews, we want to highlight all of the new, exciting changes in service offerings that have made email marketing more competitive and attractive to online marketers."

iPhone apps, in particular, need to be thoroughly reviewed, according to Middleton. "Does their mobile interface match up with what you’re seeing on a computer screen?" he asks. That answer may well be the deciding factor for marketers and small business owners who want to expand their marketing efforts via email. In fact, these people, who haven’t yet decided which email marketing service to use, are precisely the audience that Email-Marketing-Options.com intends to capture with the new reviews.

"It’s really only a matter of time before every email marketing company—at least, everyone who wants to be competitive—has an iPhone app," Middleton anticipates. "Once that happens, the distinctions among services will be important. What are the distinctions? We hope that people visit Email-Marketing-Options.com to find out."

Email-Marketing-Options.com features reviews of Vertical Response, Constant Contact, iContact, AWeber, MailChimp and more. The site features star ratings for each service on five categories: Email Creation, Contact Management, Email Deliverability, Analyzing Reports and Customer Support. Visitors to the site can make an "apples to apples" comparison of email marketing services based on price, features and capabilities.

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For additional information regarding email marketing software, visit www.email-marketing-options.com.

Zilker Ventures, LLC is a web publisher that consolidates information and reviews various business and financial products.

Contact:
Jennifer Silva
Zilker Ventures, LLC
pr@zilkerventures.com
(512) 448-9031

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