Top 10 Things to Consider When Purchasing Email Marketing Software
- Pricing comparable with feature set.
- Ease of use.
- Expected volume of use.
- Image Hosting capacity & price.
- Available Templates - relevance rather than quantity.
- Available standard features.
- Branding - can you remove the vendor's branding your emails?
- Upgrades/Add-ons: Are they important and are they reasonably priced?
- Discount options.
- Quality of support.