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Small Business Owners Turn to Email Marketing
Nov. 4, 2008As consumer spending continues to fall, small business owners gear up for the holiday season by turning to email marketing. Read Full Article
Making Negative Advertising Work to Your Advantage
Aug. 22, 2008Conventional advertising wisdom says negative ads don't work, however businesses like Apple have proved that negative advertising is a valuable and profitable method. Read Full Article
Online Advertising Breaks Barriers, Despite Being Largely Under-Utilized
Jul. 7, 2008Zenith Optimedia recently released its quarterly advertising growth forecast, and Advertising Age has just released its list of the top online advertisers. While the data from the two sources are quite different, they both point to an ever-developing future online, which will likely include the majority of large corporations. Read Full Article
Tips on How to Stop Email Marketing from Becoming Spam from Zilker Ventures, LLC
May 25, 2008Email marketers must make more effort to send legitimate email in light of the recent indictment by a federal grand jury of notorious "Spam King" Alan Ralsky. Read Full Article
Lessons from Email Marketing: How Email Could Function Better in Presidential Campaigns
Mar. 28, 2008Facing criticism, Presidential hopefuls practice better email marketing strategies. But their emails are still not what everyone wants to read. Read Full Article