Mad Mimi Pros
Mad Mimi Cons
Users who want a manual review of their email campaigns before they're sent
Mad Mimi Conclusion
MadMimi received 21 out of 25 stars overall. This email marketing service scored high in almost every category and has a knowledgeable and friendly customer support staff. However, with no spam checker, MadMimi’s Email Deliverability could be improved, as well as a lack of telephone customer service. MadMimi scored well with easy Contact Management, extremely flexible email templates and comprehensive reports.
MadMimi received 5 out of 5 stars in Email Creation. The service offers unlimited image hosting and allows you to edit the images you include in your email campaigns. They only offer 31 email templates, but these are extremely flexible since you can drag and drop images, add as many text blocks as you wish, and add up to four columns of images. They have a WYSIWYG editor that allows you to edit your email while seeing exactly how it will look to your readers. The WYSIWYG allows you to drag and drop images, and the content blocks are not locked in on any template. MadMimi also offers social network integration with Twitter, LinkedIn, Facebook, and many more similar websites. They have a mobile app that lets you connect with the service through your iPhone.
MadMimi received 4 out of 5 stars in Contact Management. You can import contacts from Excel as well as cut and paste directly into the online address book, and you are able to import from Outlook as a CSV file. They also offer an autoresponder that allows you to send a standard welcome message to your new subscribers confirming their sign-up. The service also automatically removes unsubscribes and bounces from your contact list.
MadMimi’s received 4 out of 5 stars for Email Deliverability. One hundred percent of our emails got through during the tests, but they do not offer any type of spam filter, which accounts for their lower score. They do, however, offer a real person that checks your email before it goes out for the first time, and reviews your campaigns if you have a high number of people marking your emails as spam. MadMimi does not allow you to edit an email that has been scheduled to send without cancelling the email campaign. Because of the lack of spam checker and inability to re-edit emails after you hit send, the campaigns are sent almost immediately after you hit the “send” button.
MadMimi received 4 out of 5 stars for Analyzing Reports. Their reports show actions such as email campaign opens, forwards, bounces, unsubscribes, and number of clicks. These reports all accurately reflect the user’s actions, and this information can be provided to you in a graph. You can export all reports into a spreadsheet. You are also able to integrate your reports with Google Analytics and export a clean list (one without bounces or unsubscribes), but you cannot export click-throughs with MadMimi.
MadMimi’s Customer Support is one of its best qualities, receiving 4 out of 5 stars. Their only downfall is that they do not offer phone support. However, their live chat support is exceptionally helpful with short wait times and is offered from Monday through Friday 9 a.m. to 6 p.m. ET. They also have 24/7 email support, and every support representative we contacted was very knowledgeable. MadMimi also has text and video tutorials, a FAQ section, and newsletter that are all very helpful with general information and problems.
MadMimi offers a free trial, in that they allow you to have up to 100 contacts for free. Their pricing model is based on number of contacts, which allows you to send unlimited emails to all of the email addresses in your contact list. Contact based pricing is advantageous if you intend to send more than one email per month to the same list of contacts. The price for up to 500 contacts is $8 per month, and for just $14 per month you can add up to 2500 contacts to your list.